Don't pull your hair out when commercials take over your videos. Here are six ways to jump right to the content you want.

By Eric Griffith
 
Stephanie Mlot
Updated August 25, 2023
Skip ads illustration(Credit: Getty Images/VectorHot)

Streaming ads are an inevitability. For those with ad-supported tiers of their favorite streaming services, they interrupt our Netflix binges, cut into Hulu dramas, and disrupt YouTube tutorials. But they also bring in the big bucks—many of which go back to the content makers.

With 2.1 billion monthly active users worldwide, YouTube is largely in a league of its own when it comes to free streaming, though some services try their best to compete. That's great for creators and viewers—until the fourth consecutive advertisement runs and you're starting to forget the last step in the how-to instructions.

Maybe you grew up with commercial breaks on TV, or pop-ups on websites, and can accept them as the cost of doing (free viewing) business. But for most, YouTube advertising is obtrusive and frustrating. Fortunately, there are ways to get around these pesky ads.


Pay for YouTube Premium

YouTube Premium logo on a smartphone that's sitting on a computer keyboard
(Photo Illustration by Thiago Prudencio/SOPA Images/LightRocket via Getty Images)

Cost: One-month free trial, then

  • Student: $7.99 per month

  • Individual: $13.99 per month

  • Family (five people, plus yourself): $22.99 per month

Not to be confused with YouTube TV (which can replace your cable TV viewing), YouTube Premium is the same as YouTube—just without ads. Bundled with YouTube Music Premium, it lets subscribers play ad-free songs and videos in the background on desktop, and allows for downloading videos to watch later. That freedom from ads extends to mobile devices and even TVs with a YouTube app installed. And it strips out commercials on shares you make to YouTube Kids for the youngsters.

This is the legal, ethical way to skip YouTube ads, as it ensures the folks making videos you watch still get paid. The real trick, however, is sustaining a free Premium membership. (One option: Subscribe to Google One for three months of free YouTube Premium.)

There are caveats: Premium isn't available everywhere, so if you travel to an unsupported region, you may see ads when your geographic location is identified (usually via your IP address). A VPN that spoofs your location will probably fix this.

You may also see ads in embedded YouTube videos, if they're on a site where you block browser cookies. To avoid that, make sure you're signed in with the Google account used when signing up for YouTube Premium.